Promotional Counters

What Are Promotional Counters?

Promotional counters are portable display stations used to showcase products, literature, or services at exhibitions, trade shows, retail promotions, and public events. They provide a professional, branded touchpoint where you can greet visitors, distribute samples, or demonstrate products.

Each counter features a branded graphic wrap, sturdy surface, and practical internal storage. Set-up is quick and tool-free. Lightweight construction and carry bags make them easy to transport and store.

You’ll see promotional counters used by exhibitors, marketing teams, retail staff, and event organisers. Whether you need to launch a new product, run a tasting session, or collect leads, a branded counter helps you look professional and approachable.

Benefits of Using Promotional Counters

Promotional counters offer practical and promotional advantages at any event. Here are some key benefits:

• Professional Appearance: Instantly elevate your stand with a branded, tidy focal point.
• Portability: Easy to assemble, disassemble, and transport.
• Versatility: Ideal for exhibitions, in-store demos, shopping centres, conferences, and more.
• Internal Storage: Keep stock, flyers, or personal items neatly out of sight.
• Customisation: Add your brand, message, or campaign graphics for maximum impact.

Common settings for promotional counters include trade shows, corporate events, product launches, shopping malls, roadshows, and pop-up shops.

Types of Promotional Counters

There is a wide range of promotional counters to suit different needs and spaces:

Pop-Up Counters

Pop-up counters use a concertina-style frame for fast assembly. They are lightweight and fold down small for transport. Great for travelling sales teams and regular event use.

Folding Counters

Folding counters have hinged panels that clip together. They offer a larger work surface and a sturdy feel, making them ideal for busy exhibition spaces.

Modular Counters

Modular counters can be combined or reconfigured to create bigger displays or corner units. Choose these for larger stands or when you want a bespoke look.

Custom Printed Counters

Custom printed counters use your branding, colours, and artwork. These are perfect for strong brand recognition and a tailored appearance.

Portable Demo Counters

Demo counters are designed for product sampling, food tastings, or in-store promotions. They are compact, easy to clean, and can include accessories like leaflet holders or header boards.

Why Buy From Xpo Displays?

Xpo Displays is a UK-based supplier known for creativity, quality, and reliable service. Our team specialises in transforming standard exhibition stands into standout experiences. We offer:

• Expert advice and design support
• Customisable promotional counters to match your brand
• Fast turnaround times for urgent projects
• Durable, lightweight products that fit your budget
• UK manufacturing and support for peace of mind

Every promotional counter is built to last, look great, and help you connect with your audience. You get a professional result every time, backed by our commitment to customer satisfaction.

Ready to create a memorable presence at your next event? Contact Xpo Displays for a quote or tailored advice.